Hull - UK City of Culture 2017

There’s less than a year to go until Hull UK City of Culture 2017 lifts the curtain on 365 days of compelling and ambitious world-class events, but guess what? The story’s already begun.

As Hull reaches major milestones on its journey towards UK City of Culture 2017, the world is invited to discover its hidden depths. With playful, irreverent branding in place all over the city and beyond with messages such as “You can sleep when it’s over”, “Everyone back to ours” and “Think you know Hull? Think again” that perfectly capture the idea that there is more to Hull, more to the people and more to culture than people may expect.